Yammer Meetup: Recap from Minneapolis

As the snow fell, I knew it might impact folk’s ability to get downtown Minneapolis for our Yammer meetup. The first snow of the season can throw a “hard no” into your desire to drive anywhere. Cortana might as well said, “Estimated time to your destination is…never.” While I am sure it crossed the minds of some, the twenty-eight or so Yammer users who braved the drive found themselves alongside some of the most inquisitive and helpful group of social collaborators I know.


A diverse crowd of users, the group included mature social collaborators and some that were just getting their networks off the ground. A good mix to be sure. This meetup was structured around the simple, informal idea of crowd-sourcing the asking and answering of  Yammer questions while enjoying the very best of Chino Latino‘s fusion food menu. As guests arrived, my co-host Steve Nguyen (@espnguyen) and I pointed to the two whiteboards in the back and asked them to take a moment to jot a question down or to tell us about a Yamwin they’ve had.


Once we reached critical mass, questions and answers started flowing. While Steve and I were in our official capacity of co-hosts, we really felt the room was full of co-hosts. Great thing about Yammerites, much like a lot of the Microsoft eco-system, people were more than willing to offer insights and not afraid to ask questions.

Like they often do, questions ranged from granular security functionality to broad, baseline social networking questions like, “How do I engage my leaders in Yammer?” I always dig this question because, doing social means being social and the responses reflected that. Here are some of my favorites.

  1. Find a part of the business strategy that really matters to the leader and seeing if Yammer can help in its execution.
  2. Get to know the leader’s administrative assistant. They can help get you access but they have to know you first.
  3. Encourage the leader to take pictures during their next site or plant visit and teach them how to upload to Yammer.


I haven’t been in a public forum on Yammer without these two questions:

  1. Yammer is still not dead, right? Tough one to control my eye roll on. Some folks just want to hear the answer. The roadmap and commitment on this one is clear. Why I think this is worth mentioning: I love to ask, “where did you hear that?” without putting people on the spot, I am just always curious. Inevitably, the response is something like, “I heard it from this guy…I don’t know where he heard it.” A lesson of this Yammer meetup and meetups in general, don’t presume people know what you know and answer their questions sincerely and best you can.
  2. Teams and Yammer, what to use when? One of my favorites. Steve walked us through this with the fairly well-known analogy, “Inner loops and Outer loops.” What was fascinating about the discussion on this night was since the Ignite conference, our audience of Yammer pro’s, had begun to develop stories, and company-fitting analogies of their own. These analogies were very much in the spirit of Inner loop/Outer loop, but customized to match company culture and therefore more likely to resonate with their users.

While we didn’t get to all the questions, the night came to a close after a good many chunks of Yammer wisdom were passed among the attendees. There was that familiar vibe of Yammer helps business when business engages and as our guests walked into the wintry night, they had a few more stories to share back at the office.


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